A shirt a day

A shirt a day is a type of online shirt retailing business that has emerged around 2005 for the first time. Their basic business priniciple is to sell a single t shirt design for a limited time. As the name suggest this time is 24 hours or exactly one day, starting at a given time of day. Usually this would be midnight in the time zone the specific retrailer sits in.

From around 2010 there was a raise in retailers specialized in this type of retailing business and as of 2014 there seems to be starting another retailer every given month.

Exciting designs every day

What makes this type of shirts so popular basically would be their limited availability and an ever counting down clock. It does put you under some pressure of the pleasant kind. The kind of can you risk not to get this shirt and just let it pass? Just ask your inner nerd and he will tell you: No, you fricking can’t so grab that shirt while its there.

So in its essence you got 86400 seconds or 24 hours to get your shirt. But wait there is more: Some retailers do give you a couple extra hours to get a design. Though this does come for a bit of an addon. Bummer, right? Well would you have decided somewhat quicker you could have gotten the design at a bargain, a day later when you are lucky enough for your design to still be on sale you got to pay 20% to 50% more but at least you made your inner geek shut up. At least for a while until you see the next daily design you just got to have on your shirt a site of choice.

Some of the businesses do come with one or the other twist such as letting you select from more than one design per day. Others may put up regular mystery grab bags that let you buy a random selection (of the retailers) choice of past designs. While those deals often come with a great bargain you don’t really have a chance to influence what design you will get and might be disappointed in what you get. But c’est la vie.

Available today

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